Real example: weekend concert tickets. Demand curve: Q = 100 - 2P.
Pick 3 points on the same line:
| Point | Price P | Quantity Q | Elasticity |E| = 2 × (P/Q) | Type |
|---|---|---|---|---|
| Top area | 40 | 20 | 2 × (40/20) = 4.0 | Elastic |
| Middle | 25 | 50 | 2 × (25/50) = 1.0 | Unit elastic |
| Bottom area | 10 | 80 | 2 × (10/80) = 0.25 | Inelastic |
Why it changes: slope stays the same, but P/Q changes a lot by location.
A (top): elastic. B (middle): unit. C (bottom): inelastic.
Here is elasticity magnitude as quantity changes on this same demand curve.
As quantity gets larger (moving down the demand curve), elasticity falls.
Use the average of old and new values as the base, so elasticity is the same whether you move forward or backward between two points.
For this demand curve from P=40 to P=20, Q goes 20 to 60:
%ΔQ = (60-20)/40 = 100%, %ΔP = (20-40)/30 = -66.7%, so |E| = 1.5.